Svitlo Concert
Ticket sales website
A ticketing site for a concert agency that sells over half a million seats a year
Built a store, not a brochure: half a million tickets a year change what a site is for
Svitlo Concert has been organizing concerts since 2012 — candlelit classics, jazz on rooftops, film music in botanical gardens. Twelve years of work, more than thirty venues, over 150 brand partners, and more than 500,000 tickets sold per year.
At that scale, a website isn't a brochure with a "Buy" button tucked somewhere on the page. It's a store. The first screen sells the evening, the next lets you pick it, and everything that did neither, I removed.
Answered the two questions that stop a purchase — when it happens and exactly where I'll be sitting
A single concert runs on several dates, so the page first asks about the date and shows the time and a "Buy" button next to each one. No calendar to decipher, and no separate step to find out the evening you wanted is already sold out.
Seating isn't described, it's drawn. Three floor zones with prices, the stage on one side and the entrance on the other — so the buyer sees the difference between 175 and 125 zloty instead of imagining it.
Put the venue, the performer, and the music on the same page as the ticket
The venue block reads like an answer to a first-timer's worries: where it is, where to park, where to eat before the concert — and since these concerts started in Kyiv, also where the shelter is and whether there's power. Practical questions deserve a practical block, not a footnote at the bottom.
The performer gets a name, a paragraph of text, and a video; the program gets a playlist you can listen to before you even decide. Both turn an abstract evening into something concrete — which is the entire job of a page selling something that doesn't exist yet.
Adapted the whole purchase flow for mobile and gave the agency its own venue
Most tickets are bought from a phone, often in the few minutes before the impulse cools. The mobile flow keeps the same order — pick a date, see the price, buy — with the date list and seating chart staying right under the thumb.
SkyHall is the agency's own venue in central Warsaw. For it, I built a page that sells it as a space for rent, not as another concert to attend, along with its own event feed and a request form at the bottom — right where questions about the space begin.
Backed the promise with the people who deliver it, and proof that it's true
Only after the concerts have already sold themselves does the site tell you who's behind them: twelve years, the journey from the first event in 2012, and the founder's own words about what he's aiming for. On the first screen, the credentials read like bragging; on the fourth, like proof of reliability.
Reviews are shown exactly as guests wrote them, venues got their own section, and the fine print comes last: tickets with no seat number, buying at the door, whether kids need a ticket, what happens if it rains.
Other works
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