Finmap

Finmap is finance management software for business owners. It pulls money data from bank accounts, cards and cash into one place and turns it into cash flow reports, profit and loss statements, and per-project profitability — while an AI-powered financial advisor reads these reports and answers questions about them.

The platform serves over 18,000 businesses in 54 countries and connects to more than 2,800 banks and payment services. My task was to make this scale clear on the marketing site: the hero shows what an owner sees after connecting accounts, and every following feature is presented as proof of what was already claimed.

Money software fails because of doubt, not missing features. Four pricing plans sit on one screen, with the truly different limits pulled to the top — so a business can see the right plan without a call.

The same rule holds further down the page: 256-bit encryption and European servers — each fact stated in one line right where a visitor starts wondering who else can see their accounts. And 2,800+ integrations are shown through logos people already recognize: Wise, Revolut, PayPal, Stripe. Recognition does what a paragraph of text couldn't.

Finmap works for e-commerce, IT, construction, hospitality, retail and agriculture, and for teams ranging from a single founder to a whole finance department. One page had to speak to all of them without turning into a list, so industry and company size became entry points: a construction firm and a freelancer find their own case without reading someone else's.

Owners check their finances between meetings, so the mobile version isn't just a squeezed-down desktop. The most important numbers come first, and navigation stays within thumb's reach.